Seattle Search Engine Optimization Blogging

Seattle Search Engine Optimization Blogging

There’s no doubt about it. Blogging is a tried and true method of increasing site traffic and conversion rates. A blog has so much versatility, it’s one of the most important tools you can use to develop a community and maintain a steady stream of website traffic.

But how can you make your blog worth the time it takes to create and maintain?  Luckily, there are plenty of things you can do to streamline your blogging and get more from your efforts.

1.  Use More Visual Content

Visual content is king these days, and that can be used to your advantage. Blocks of text can bore your readers and drive them away before they get a chance to see any kind of call to action. This directly translates to lost site traffic and lower conversion rates.

Use pictures to tell a story to your reader. This keeps them engaged and interested in what you have to say.

2.  Use Survey Tools

As you begin to understand your audience better, you’ll also begin to understand what drives them to buy, and you can then effectively change your approach.

You can learn more about your audience using survey tools.

Always give your readers a choice when it comes to surveys. Forcing them to take a survey is a quick way to ensure they’ll never return to your blog.

3.  Create a Consistent Approach

You need to decide what that story is going to be before you start writing it. A blog without a consistent theme or focus can feel disoriented to site visitors. People like consistency.

By creating a consistent editorial approach, you encourage visitors to come back to your site to read more useful information. Take the time to create consistency and stability in the blog content.

4.  Create Clear Calls to Action (CTA)

Blogs are all about providing useful information, which means it’s easy for people to focus solely on providing the content while missing the chance to provide an effective call to action.

Calls to action on blogs may consist of asking the visitor to subscribe to a newsletter or read the entire blog post or a wide range of other activities. If you don’t make these calls to action clear, site visitors will land on a page and not realize what they can do on the site or why they should do it.

5.  Improve Social and Sharing Options

We live in a Seattle that is constantly connected to everything and everyone.

First of all, make your share button clearly visible on each and every post on your blog. If someone finds the content interesting or useful, they’ll then be able to share it with all of their friends.

Next, create an actual plan for distributing blog posts on social media. Each social media platform has a different audience, so you’ll want to plan on creating a different approach for each site.

Building a Better Seattle Business Blog

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